Transportation, which previously lived as a subsection of Wired’s “Gear” channel, will now occupy a tab of its own, headed by associate editor Alex Davies. Prior to joining Wired in 2014, Davies spent two years as a reporter for Business Insider. The new sections join Wired’s existing channels—Business, Design, Gear, Science, and Security—on Wired.com, which received a redesign in March. “The new WIRED Culture section will be home to smart thinking about how society is changing: how we communicate, what we value, how we grow,” the introductory note reads. “Every tomorrow is brighter than the one before it, and that’s bigger than entertainment—that’s culture.” Citing Wired’s coverage of recent innovations like Audi’s self-driving car and Tesla’s electric SUV, Davies explained in an editor’s note, “How we move around on the planet (and beyond it) is fundamentally changing—and as it does, it will change a great deal about who we are, how we interact, and what our lives look like.” Senior editor Peter Rubin—who oversaw the former entertainment tab—will head up the new culture section, while former Yahoo! Movies managing editor Brian Raftery will be a senior writer. The section will publish 40 to 50 stories each month, according to the company. The transportation vertical will publish about 40 pieces per month, at least 40 percent of which will be related to automotive technology. Wired is looking to bring in two additional full-time writers for the new section. The new culture section is a re-branding, of sorts, of the tab formerly known as entertainment. An introductory note describes the shift as reflective of the increasingly-dominant role that the internet and social media play in defining “WIRED culture”—from memes and hashtags to Vines and Periscope streams—extending far beyond movies, music, television, and video games. Wired kicked off 2016 by adding two new sections to its website: Culture and Transportation. Transportation-related content accounted for eight percent of all traffic to Wired.com in 2015, according to the company, up 30 percent from the year prior. Ford Motor Company serves as the transportation section’s launch sponsor.