We’ve been noticing that some financial institutions aren’t even sure if they should be on social media. They seem to be just plain scared because of compliance or regulations. Here’s the deal… EVERYONE is on Facebook, so regulation should not be an issue. Think of it as an extension to your website! Embrace it.Social media is great for many reasons. One in particular is that is provides instant gratification, instant responses and instant exposure. You get to share events, photos and useful information to your customers.Facebook looks for good, engaging content for your followers to see. If you post something and there is not a lot of engagement (likes, comments, shares) within your followers, Facebook won’t send it out to as many. To create good content, you have to think outside of sales and look into your brand & culture. For example, when we create social media calendars for clients, we look toward their branches/locations and see what fun things are going on or what events they may be involved in. That is essentially the core of it. Fun facts and helpful information are other successful ideas. Or, if you are at an event, post a real time picture of the fun and invite your followers to join you! Clients who agree to post consistent, engaging content typically see better results in their social media marketing plan. You want your followers to go to your page for information and a smile. God gave us 2 abilities right out of the womb: 1.) Cry & 2.) Have Fun/Feel Happy. You definitely don’t want to make your followers cry, so go with the latter and make them FEEL HAPPY! Using a social media platform gives you the perfect opportunity to make people happy. Not just posting an ad, but associating good content to make people smile. Which in turn creates more engagement, allowing more of Facebook to see what you have to offer.Another neat thing, most social media is free! Why not test out a campaign or different marketing ideas to see how they are received on social media before spending a good chunk of money on a full blown print campaign? If what are you are doing on social media works, translate that to your drive up envelopes, lobby posters, ATM receipts, teller receipts, website banners, bus ads, billboards…anything! It helps keep brand consistency and recognition.We do recommend occasionally boosting your content or popular posts on Facebook to gain a larger reach. Now, before you think it’s way too expensive for these kinds of posts, you are incorrect! On average, it’s only $5 per week to gain an additional 3,000 views. This is much more responsive than an $800 newspaper ad or $6,000 radio campaign.As you go into 2016, keep your marketing plan open to trying out Instagram, Pinterest, Twitter & Periscope. The mobile device is now the #1 screen in home. Flooding the apps on this screen should be your #1 priority! If you are not there, someone else will be!Keep progressing & evaluating when your time & money is spent. 92SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Brett Jackson Brett Jackson has been dedicated to building vibrant, competitive, breakthrough brands in the world of financial institutions for over a decade now. As the CEO of Systemax Corporation, a company … Web: www.systemaxsolutions.com Details
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Formula One says it will furlough half of its staff until the end of May and senior executives will take pay cuts amid the coronavirus pandemic.F1 has postponed eight races so far this season and the Monaco Grand Prix has been canceled.F1 says senior leadership figures will take “voluntary pay cuts while still continuing to work and not in furlough.”CEO Chase Carey will take a “much deeper” pay cut.The McLaren and Williams teams had already put some staff on furlough schemes. McLaren drivers Lando Norris and Carlos Sainz have also taken pay cuts. April 8, 2020 Pras is survived by his wife and two children.___The group charged with monitoring tennis gambling and punishing corruption found a near-doubling in the number of suspect matches in the first three months of 2020. That is an increase it ties to the coronavirus pandemic.The London-based Tennis Integrity Unit’s quarterly report says it received a total of 38 alerts from the regulated betting industry about matches on lower-level tours from the start of the year through March 22.That is up from 21 in the same period of 2019. It says it reached an initial agreement with the first-team players and coaches regarding their salaries but no details were immediately released.The club says 360 employees in total will be affected. It says workers who can continue doing their jobs remotely will not go on furlough.The current contracts will remain valid after the furloughs end.Barcelona and Atlético Madrid had already requested government furloughs to reduce labor costs. They reached agreements with players to reduce their salaries by 70%.The league said Tuesday eight teams had already requested the furloughs. It expected nearly all clubs in Spain to eventually reach agreements for the reduction of salaries of their players. The Latest: Patterson donates $50,000 to TCU’s crisis fund Associated Press The team was scheduled to play in the now-postponed European Championship in June and had two games in Qatar canceled last month because of the coronavirus pandemic.The shutdown of games has cost the Swiss soccer body millions of dollars.Federation chairman Dominique Blanc says it’s a “magnificent gesture” from the players.Blanc tested positive for the virus three weeks ago.Team captain Stephan Lichtsteiner says “we wanted to set an example and show solidarity.” The delay does not impact the start of the Saratoga racing season which is scheduled to begin on July 16 and run through Sept. 7. The meet will be highlighted by the Travers and Whitney.In New Jersey, Monmouth Park has pushed back the opening of its stable area until June 1. That’s a month later than the planned opening. Live racing is set to start the Fourth of July weekend.The centerpiece of Monmouth Park’s summer season is the $1 million Haskell Invitational on July 18. The winner of the 1 1/8 mile race earns a spot in the Breeders’ Cup Classic. It also will serve as a prep race for the Kentucky Derby, now slated for Sept. 5.___A groom who worked at Belmont Park has died from complications of coronavirus. The Spanish league estimates $1 billion euros ($1.1 billion) in losses if the competition can’t resume.___Former French rugby player Christophe Pras has died after getting infected by the coronavirus.Several of his former clubs announced the death. He was 35.The former under-18 France international had a short-lived professional career before going into coaching. Share This StoryFacebookTwitteremailPrintLinkedinRedditThe Latest on the effects of the coronavirus outbreak on sports around the world:___TCU football coach Gary Patterson and his wife, Kelsey, made a $50,000 donation to support the school’s Frog Family Crisis Fund. He says “like all businesses we are tremendously affected by the COVID-19 crisis.”He says he is dealing with 150 contracts that are games-related but adds “we have no plans to let any staff go at the moment.”___The track world championships in Eugene, Oregon, have been rescheduled for July 15-24, 2022.The event was pushed back a year because the Tokyo Olympics were delayed until 2021 amid the coronavirus pandemic. Athletic director Jeremiah Donati announced the donation in a tweet. The fund supports TCU students and their families who are in need during times such as the current pandemic.Patterson is the second-longest tenured FBS head coach, going into his 20th season next fall leading the Horned Frogs. He was their defensive coordinator three seasons before that.___The opening of the stable area and training track at Saratoga in upstate New York and barn area at Monmouth Park in New Jersey is being delayed because of the coronavirus pandemic.The Oklahoma training track at Saratoga was set to open April 15. The New York Racing Association says it has yet to decide an appropriate date to safely open. ___The president of the International Paralympic Committee says the body has “cash-flow” problems because of the Olympic and Paralympic postponement until 2021.Andrew Parsons says about 5% of spending is being cut from the IPC’s budget. A 2018 financial report showed a budget of 24 million euros ($25.7 million).Parsons says the problem was due partly to broadcast rights holders who want to delay their payments until the product is delivered.Parsons says it’s not a question of “losing money” but rather some temporary belt tightening. The 38 match alerts in the year’s first quarter break down as six from the ATP Challenger Tour and 16 apiece from the men’s and women’s International Tennis Federation World Tennis Tours.The report concludes the jump indicates that entry levels of tennis “were deliberately targeted” as the sport moved toward suspension because of the outbreak of COVID-19.All pro tours are on hold until at least mid-July.___The players and coach on Switzerland’s national soccer team have declined to take more than 1 million Swiss francs ($1.03 million) of payments that were due from their federation in 2020. The track worlds were originally scheduled for Aug. 6-15, 2021.World Athletics president Sebastian Coe says 2022 will be a “bonanza for athletics fans around the world” with the Commonwealth Games beginning in Birmingham, England, only three days after the track worlds.The 2022 Commonwealth Games are scheduled for July 27-Aug. 7 and the multisport European Championship is currently slated for Aug. 11-21 in Munich.World Athletics has also postponed the bidding processes for 2023 World Athletics Series events. They will now open in November 2020.___ The New York Racing Association says Martin Zapata died Tuesday. The 63-year-old native of Panama had spent the past two years working for trainer Tom Morley in New York, which has been hard-hit by the pandemic.NYRA says Zapata tested positive for COVID-19 on March 24 and was hospitalized two days later. He lived and worked at Belmont Park.___Sevilla has become the latest Spanish soccer club to put its players on furlough to reduce labor costs during the coronavirus pandemic.The club says the measure was needed because it was significantly affected financially by the stoppage of competitions in Spain and Europe. Sabia finished fifth in the 800 at the 1984 Los Angeles Games and seventh at the 1988 Seoul Games. He also won the 800 at the 1984 European Indoor Championships.Sabia died in his hometown of Potenza in southern Italy shortly after his father also died from the virus.___More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports,Tampa Bay Lightning advance to face Dallas Stars in Stanley Cup finals, beating New York Islanders 2-1 in OT in Game 6 The season is currently scheduled to begin in France on June 28. F1 management has said it still hopes to hold between 15 and 18 races this year in place of the original 22.___A two-time Olympic finalist in the 800 meters has died after getting infected with the coronavirus.The Italian Olympic Committee says Donato Sabia has died. He was 56.CONI says he is the first Italian Olympian to die with the virus.
Forbes: Utter Chaos: White House Exempts Millions From Obamacare’s Insurance Mandate, ‘Unaffordable’ Exchanges Last night, in a stunning reversal, the Centers for Medicare and Medicaid Services announced that Americans who have had their plans canceled will be exempt from enrolling in the exchanges, “because some consumers were finding other coverage options to be more expensive than their cancelled plans or policies.” … But this most recent announcement from the Obama administration is the first time it has publicly admitted that Obamacare is making health insurance less affordable, not more so, for millions of Americans. … This decision by the administration—characterized by HHS Secretary Kathleen Sebelius as an attempt to provide “the smoothest possible transition” into the Obamacare era—has instead thrown the individual insurance market into chaos (Avik Roy, 12/20). The Washington Post: The Individual Mandate No Longer Applies To People Whose Plans Were Canceled This puts the first crack in the individual mandate. The question is whether it’s the last. If Democratic members of Congress see this as solving their political problem with people whose plans have been canceled, it could help them stand against Republican efforts to delay the individual mandate. But if congressional Democrats use this ruling as an excuse to delay or otherwise de-fang the individual mandate for anyone who doesn’t want to pay for insurance under Obamacare, then it’ll be a very big problem for the law (Ezra Klein, 12/20). The New York Times’ Economix: The Economics Of Being Kinder And Gentler In Health Care In the late 1980s, about 35 million respondents to large nationwide surveys declared that they lacked health insurance of any kind. The comparable number now is close to 50 million. Then, as now, the endless “national conversation” went on and on, pondering ways to achieve truly universal health insurance coverage, a feat most other developed nations accomplished long ago (Uwe E. Reinhardt, 12/20). Los Angeles Times: Note To The White House: Obamacare’s Benefits Aren’t Free With Republicans hoping to make next year’s election another referendum on the 2010 healthcare law (better known as Obamacare), the White House issued a report Thursday aimed at those calling for the law to be overturned. “Repeal Would Raise Costs, Strip Protections from Families Across America,” the report declares. The Times’ editorial board has steadfastly supported the Patient Protection and Affordable Care Act, warts and all, because it makes a credible effort to make a more sustainable healthcare system. But it’s disingenuous to pretend that the changes mandated by the law cost nothing or that the benefits it delivers magically arrive for free (Jon Healey, 12/19). Los Angeles Times: Why You Should Stop Worrying About The Obamacare ‘Death Spiral’ Among the many reasons often put forth for why the Affordable Care Act is supposedly doomed to failure — put forth with hand-wringing by the act’s supporters and with gleeful anticipation by its opponents — is the sinister-sounding “death spiral.” Like many concepts in the health insurance business, this one is highly complicated, nuanced and easily reduced to a sound bite. The Kaiser Family Foundation has now come out with a paper explaining why it’s not the threat it’s made out to be (Michael Hiltzik, 12/19). The Washington Post: Story Of The Year Obamacare was sold as simply a refinement of the current system, retaining competition among independent insurers but making things more efficient, fair and generous. Free contraceptives for Sandra Fluke. Free mammograms and checkups for you and me. Free (or subsidized) insurance for some 30 million uninsured. And, mirabile dictu, not costing the government a dime. In fact, Obamacare is a full-scale federal takeover (Charles Krauthammer, 12/19). MinnPost: Beyond Frustrated With MNsureI really didn’t think I would be personally impacted by all of the problems plaguing MNsure, Minnesota’s online health insurance exchange. But, oh, how wrong I was about that. First, a little background: Since completing a MNsure application on November 25, I’ve been waiting to see if I qualify for a subsidy. I got a response in 2 ½ weeks, which is a positive. … Friday I learned that I don’t qualify for assistance, although trained assisters guiding me through the application process said I should qualify based on income guidelines. … Then, on Monday, a MNsure rep called. Due to “technical errors, calculations were incorrect” and I may, indeed, qualify for assistance or a credit, she said. … But then she dropped the bombshell: I would need to resubmit my application. Are you kidding? (Audrey Letscher Helbling, 12/19).And on another topic -The Washington Post: Hope For A Breakthrough In AIDS Research In 1987, two medical researchers, Anthony Fauci and Cliff Lane, conducted the first clinical trial of an AIDS vaccine. They took the envelope that surrounds the virus and simply injected it into study participants, hoping to get an immune response — an approach that had worked on hepatitis B. It failed on AIDS. Thus began one of history’s most consequential scientific detective stories (Michael Gerson, 12/19). This is part of the KHN Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription. Viewpoints: Health Announcement Creates ‘Utter Chaos;’ A Serious Chip In The Individual Mandate; Law’s Benefits Aren’t Free