Young spenders: Blatant consumerism becomes new religion for adolescents

first_imgBhumika WattsSell them their dreams. People, especially kids, don’t buy things to have things. They buy hope. Sell them this hope and you won’t have to worry about your sales.” This celebratory song of a society high on materialism addressed to a conference of salesmen sums up the reality of,Bhumika WattsSell them their dreams. People, especially kids, don’t buy things to have things. They buy hope. Sell them this hope and you won’t have to worry about your sales.” This celebratory song of a society high on materialism addressed to a conference of salesmen sums up the reality of contemporary urban life.It turns adolescents into a significant consumer segment, not parent-dependant but individuals with an increasing urge to flaunt everything from mobile phones to designer clothes.Brand-consciousness, a fast growing trend among children, has its roots in this urge to belong, or in behavioural scientist Erich Fromm’s words “to stay close to the herd”. Arnish Uberoi, a 13-year-old student of Chennai’s Padma Seshadri Bal Bhawan, has no doubts about the importance of branded goods in his life.”I will remain popular and accepted if I wear popular brands,” he says. NEW DELHI Bhumika Watts (9)HANKERS AFTER: jeans and T-shirts, perfumes and shoes with flat heels. “My friend got her Walkman in a day, get me one this evening.”In an interview to a city tabloid, Vani Aggarwal, 13, remarked that she liked wearing only Guess and Versace clothes.She is not an isolated example; it is a recurrent message that strobes through Indian urban society. Children are defining themselves by what they possess. “I buy, therefore I am” has become the mantra for today’s teens.”Possessions” to them mean branded products that spell status and popularity. Gone are the days of cheap canvas shoes and frilly frocks sewn by mothers at home. Girls now want Mango T-shirts and designer-label jeans.advertisementBoys who were earlier brought up to take pride in ink-stained shirts and scuffed shoes now worry about what gel works best with their hair and what model of cell phones they sport.Their list of “must-haves” reads like a catalogue of a sophisticated mall: trendy clothes, watches, cosmetics, accessories, shoes, mobile phones, CDs, music systems, smart PCs, sports gear, hair dryers and umpteen other gizmos- all the fancy paraphernalia of the “with-it” lifestyle. The latest “necessity” is add-on credit cards over and above the fat weekly allowance for trips to hangout joints or to beauty salons.Arnish UberoiThe burgeoning purchasing power of these brand brats has given the market its little kings and queens. Even in times of economic gloom, the last thing parents compromise on is spending on their children. Estimates put the market for children’s products at Rs 5,000 crore.The confectionery market alone is estimated at Rs 1,400 crore and the apparel market at Rs 500 crore. While children’s footwear is a Rs 1,000 crore market, personal-care products are pegged at Rs 300 crore.”Children mostly come looking for nail polish, shine-control lotions and sunscreen,” says Saurabh Amte, beauty adviser at the Lakme counter at Delhi’s Shopper’s Stop. “They are so well-informed that even their parents seek their help,” he adds.Shweta Chhabria fits the bill. The 15-year-old student of Mumbai’s St Joseph’s Convent Girls School, recently asked her parents for EverYouth almond and apricot cream. She uses perfume every day and says trendy western clothes and junk jewellery make her happy.CHENNAI Arnish Uberoi (13) HANKERS AFTER: Play Station II, branded clothes, T-shirts and a mobile phone “Buy me PlayStation II, and I will perform better in studies and sports.” Even small children are big on cosmetics. Bhumika Watts, 9, a Delhi girl who still plays with dolls, says she is fond of perfumes. And cosmetics are not just a girlie craze. “I wanted the Aamir Khan cut, so I use Brylcreem and L’Oreal hair gel to keep them spiky,” says Nikhil, a 13-year-old student of Delhi Public School.Footing the bill are over-indulgent parents. There are, of course, some precocious youngsters who use emotional blackmail to get what they want. Arnish and his brother Adish, 15, often make “deals” with their parents for expensive video games, apparel and shoes in return for better performance at school. Arnish’s current demand is PlayStation II, a computer game that costs Rs 18,000.Children, in turn, are driven by peer pressure. Most adolescents fear peer rejection. “I borrow my friends’ designer clothes for the disco, otherwise I feel inferior,” confesses Sushmita Garg, 13, as she slips into borrowed embroidered trousers and a Benetton top at the ladies room at Delhi’s Le Meridien before heading for CJ’s, a discotheque that offers post-noon dance parties.Shweta ChhabriaThe conspicuous consumption race creates a rift between children, some kept in check by parents, others unabashedly materialistic.”There are separate groups in our class based on their spending habits,” says Vaishnavi Tannir, 12, of Delhi’s Vasant Valley School. “There is a nerdy group which doesn’t bother about fashionable brands and there is a popular group which judges others by the brands they wear,” she explains.advertisementWhat confounds adults is the amount of information children have on market trends. Samsika Marketing Consultants MD Jagdeep Kapoor conducted a study covering 1,344 children in the 9-14 age group in nine metros from 1999 to 2002 and identified nine prominent traits. MUMBAIShweta Chhabria (15)HANKERS AFTER: Capri pants, T-shirts, body and hair glitter, skin-care products, junk jewellery, funky shoes. “I will feel deprived if I don’t get the things I want.”In 2002, information, inquisitive- ness and income were added to the previous trait list of informal, intelligent, identity conscious, influential to accommodate the emerging trends.While market wizards are changing their coordinates, parents are a confused lot. Some admit they have encouraged expensive habits, while others say they don’t know where to draw the line.Some women live out their own aspirations through their children. “My mother did not allow cosmetics when I was a child so I am particular that my daughter does not look like a Plain Jane,” says Mumbai-based Pooja Chhabria, Shweta’s mother.She is a homemaker and stresses that the lavishness is not to make up for any lack of attention. But some part of it is just old-fashioned pampering. Says Anil Chhabria, Shweta’s father: “I love the twinkle in her eyes when she receives clothes and cosmetics.”Young Priorities: How many spend on whatClick here to EnlargeGuilt drives busy parents who have little time for their children to fill parenting gap by buying expensive gifts and doling out substantial pocket money. But more critical is the fear of “depriving” the child.”I don’t want my kids to suffer from low self-esteem,” argues Anuradha Uberoi, Chennai-based behavioural consultant and mother of Adish and Arnish. “Knowing how much poor self-esteem can damage a child has changed my outlook,” she explains.Family relationships are a casualty in this wave of consumerism. Cold wars erupt when parents oppose children’s demands. “Children use parental guilt to get their fancies fulfilled,” says psychiatrist Sanjay Chugh, who runs a counselling centre in Delhi. “Drifting away from family is a feature of adolescence, and teenagers seek role models among peers instead of parents,” he explains. TRENDS AND FADS An NFO-Coke teen survey identified broad types among adolescents:Vibrant Vanguards: The trendsetters- comfortable with their self-image and the most privileged with lots of pocket money and influence at home.Conspicuous Confidents: Early adapters need visible symbols of status and success to be ahead of others.Eager Beavers: The followers do their best to keep up with the trends set by leaders.Individualistic Idealists: The brand loyalists stay with the established choice and don’t care what’s in fashion.Plain Passives: Out of the mainstream, the underconfident Passives are yet to become serious consumers.Many parents are worried that consumerism may trap their children into a self-centred way of life. However, Susan Visvanathan, sociologist at Delhi’s Jawaharlal Nehru University, argues that consumerism is part of the grammar of a globalised capitalist society.advertisement”Children who coerce parents into buying more goodies are only victims of a system,” she says. “The system does not believe in martyrs, only in survivors. Survival seems to mean an ability to enjoy without looking at the condition of the majority,” she ruminates. Role models have also changed. Mahatma Gandhi, Jesus Christ or Mother Teresa are no longer personalities children idolise. In TV programmes, films and advertisements, the icons are glitzy pop artists and movie stars. Youngsters tend to take the materialism expounded in ads as gospel. Advertisers target children as surrogates to advertise “adult” goods like cars and even credit cards. LG Electronics, for example, uses children in its ads for TVs and refrigerators. Companies know they can win the approval of parents for their brands by promotions in schools. In an interview to KidsCyclopaedia, a Net magazine, Reebok’s Executive Director (Sales and Marketing) Subhinder Singh Prem says their “Net Practice with Rahul Dravid” last year-on buying Reebok goods worth Rs 1,500 or more, there was a chance of joining a cricket camp with cricketer Dravid- was a hit.”Wooing the kid means wooing the entire family, since children drive the spending decisions,” says Amit Burman, director, Dabur India. A study by market research agency NFO-MBL confirms this. About 17 per cent of children in 7-14 age group decide on family purchases. Restaurant chains like Pizza Hut and McDonald’s have been quick to catch up. They offer birthday-party packages complete with return gifts, and decorations to make sure that the restaurants register in children’s mind as pleasure zones.Dangers of consumerism range from compulsive spending habits to the “disposable” culture. Products that were considered durables-like wristwatches and cameras for chil-dren-now find their way into the trash bin. Right now it is the buoyancy of consumerism that is most obvious. But when the tide ebbs, fulfilling the impossible dreams it has sold to children may not be child’s play.last_img read more

Football World Cup: India’s absence hasn’t deterred fans from making trip to Japan, Korea

first_imgAWAY WE GO: Kolkata fans heading off for the fields of dreamsWhat unites a retired dock worker, an LIC employee, a wine shop owner and a small businessman from Kolkata with the football World Cup in Japan and Korea? Well for one, they’re all going to be together for the,AWAY WE GO: Kolkata fans heading off for the fields of dreamsWhat unites a retired dock worker, an LIC employee, a wine shop owner and a small businessman from Kolkata with the football World Cup in Japan and Korea? Well for one, they’re all going to be together for the next 30 days.Indian participants in the World Cup are usually sleep-deprived television audiences as their own football team floats between 115 and 125 in the world rankings.But every four years, a small bunch of the faithful from India makes the pilgrimage to wherever football holds its high mass. This year too about 20 fanatics from Kolkata have signed up for World Cup packages and will be heading off for the sights, sounds and smells of football in the Far East.However, these are not well-heeled jet-setters with a penchant for foreign travel and dollars to burn. Former dock worker Pannalal Chatterjee and his wife Chaitali, wine shop owner N.C. Saha, LIC employee Pranab Kumar Mukherjee and compulsive sportswatcher Chittarajan Debnath are part of the small group that will be in Japan and Korea because they are passionate enough to save and scrimp from their meagre earnings to indulge their passion.The group has signed on for Leisure Sports Management’s (ISM) “football package” for the forthcoming World Cup. The sports and travel outfit has put together a programme which includes two league matches, two semi-finals and some sightseeing. A fortnight’s holiday with match tickets thrown in- for league matches they range from $60 to $150 (Rs 2,940 to Rs 7,350), according to lsm official Sabyasachi Dasgupta-will cost a little under Rs 2 lakh per head.advertisementAstonishingly, this will be Chatterjee’s sixth World Cup. Ever since his retirement in 1992 on a Rs 10,000 pension, Chatterjee, now 68, and Chaitali have done away with luxuries like outings and domestic help to squirrel away money for their grand indulgence. “We put aside Rs 3,000 every month without fail,” says Chaitali. A 1994 photograph with Brazilian soccer legend Pele is among their most treasured possessions.Mukherjee, the LIC employee, came to the World Cup in a truly miraculous way. A devotee of godman Lokenath Baba as well as Denmark’s Laudrup brothers, Mukherjee was spreading the baba’s gospel around the country when he ran into a man willing to foot some of his bills for the 1990 World Cup.”He has come through again this time. You think I’d be able to make it on my LIC salary?” But even a benefactor’s bucks don’t go far, so Mukherjee-much to the consternation of his travelling companions-has decided to skip meals to buy memorabilia. That is besides the special match uniform he has got tailored: a dhoti-kurta with the cup logos emblazoned on it.Debnath has dedicated his life to watching sport. He opted for an “early retirement” by handing over his share of the family business to his cousins. A sports addict, the 44-year-old has spent the last 20 years chasing sport over the world.Bangalore-based PV. Ramdas too is taking the road less travelled. Ramdas and his six-year-old daughter Vanya will backpack through Korea and Japan during the cup, sinking Rs 1.5 lakh into their adventure. Why? “Because not even God can predict when the World Cup will be played in our backyard next,” says Ramdas.The World Cup has opened up options for Indians to sign up to a new brand of travel: sports tourism. While a cricket package to the 1999 World Cup offered by Cox and Kings attracted 4,000 takers, there are fewer than 30 on board for the trip to Japan and Korea.This is because FIFA has stopped selling tickets directly, and opted for country-wise allocation since 1998. Which means countries like India are low on their priority list. When one soccer buff from India wrote to FIFA this year, officials said they would be happy to give him unlimited tickets to the final-for $3,000 (Rs 1.47 lakh) a pop.last_img read more

Drewry Ship Operating Costs Rise for the 2nd Year in a Row

first_imgzoomIllustration. Image Courtesy: Pixabay under CC0 Creative Commons license Average vessel operating costs rose for the second year in a row following two years of marked declines, but cost inflation is set to accelerate on higher insurance premiums, shipping consultancy Drewry said.Typical ship operating costs accelerated moderately in 2018 as the uncertain recovery in freight markets across most cargo sectors gained momentum.Average daily operating cost across the 46 different ship types and sizes covered in the report rose 1.1% in 2018, succeeding the previous year’s rise of 0.7%, according to Drewry. This followed a period in which opex spending contracted over two consecutive years by almost 9% in 2015-16.Earlier years witnessed sharp reductions in opex as the depressed state of shipping markets forced operators to slash costs as a means for survival. But as freight markets started to recover in 2017 so the pressure to reduce expenditure lifted.“This trend continued into 2018, with a modest acceleration in cost inflation,” Martin Dixon, Drewry’s director of research products, said.The latest assessments include vessels in the container, chemical, dry bulk, oil tanker, LNG, LPG, general cargo, roro and reefer sectors, as well as the recently introduced car carriers segment. 2018 represented the first time in seven years that all vessel sectors recorded rising average operating costs, Drewry said.However, continued overcapacity in certain sectors and an uncertain trade outlook “will still make market conditions challenging for most shipowners over the coming years,” therefore, Drewry expects the pressure on costs to continue.“Financial losses can only be sustained for so long and given higher claims in related sectors as well as the withdrawal of some insurance providers from the maritime space, it is clear that a market correction is underway which will lead to higher premiums, particularly over the near-term,” concluded Dixon.Given the more benign outlook for the remaining cost heads, overall vessel operating costs are expected to rise below the level of general price inflation over the next few years and so represent cost stagnation in real terms.last_img read more

Opposition hammers Harper government on First Nation issues

first_imgAPTN National NewsIt was “opposition day” in the House of Commons Thursday.And that means the opposition parties stepped up efforts to force the Stephen Harper government to act on solutions echoed by the grassroots of Idle No More and Aboriginal leaders.APTN National News reporter Nancy Pine has the story.last_img

Hughton issues complacency warning

first_imgBrighton & Hove Albion manager Chris Hughton believes that their biggest challenge in 2019 will be trying to avoid complacency.Brighton are sitting comfortably in 13th place in the Premier League table after amassing 25 points from 20 matches so far.But Chris Hughton has stressed the need to maintain their level of play as the second half of the season starts.“The biggest challenge is always complacency – in every game, we played in this division we are faced with tough opposition and that’s a reminder each week that if we don’t reach a level we can get punished,” Hughton told the club’s official website.“That’s always there for us, we’re still in our second season in this division and our aim is to maintain our status in the league and develop and grow as a club.Pep Guardiola: “Aymeric Laporte’s injury doesn’t look good” Andrew Smyth – August 31, 2019 Manchester City boss Pep Guardiola admits Aymeric Laporte’s injury “does not look good” and fears the defender will be out for a long time.“We’ve worked very hard to be where we are now, and we have to be respectful that every single game we play is a difficult one – there’ll be bigger and more experienced teams than us that will find it difficult – there are reminders every week in this league about that.”“My feeling is that we have to continue in the same mentality, the gap between ourselves and the bottom three will always be the most important thing for quite some time to develop as a team.”last_img read more

Reebok Files FIR Against Former Top Employees For Alleged Fraud

first_imgReebok India on Tuesday filed an FIR against its former managing director Subhinder Singh Prem and COO Vishnu Bhagat for allegedly mishandling the company’s money by indulging in fictitious sales, and setting up forged accounts over the past couple of years.  The financial irregularities were to the tune of Rs 8.7 billion (INR 870 crore).(Due to a typing error in the FIR, there were some reports which suggested it was a Rs 8700-crore scam.)  Shahim Padath, Reebok India’s financial director, lodged the complaint at the Gurgaon police against the ex-employees.The services of Prem and Bhagat were terminated following the discovery of their illicit activities in March last.  It was alleged that the two had set up four secret warehouses for storing company merchandise and eventually selling them off to ghost companies and dealers within the country.The duo, who had worked in the company for 16 years, claimed that the stored goods were defective and that they were sold to legitimate distributors, IBN Live cited a PTI report.The duo was also accused of forging bills worth Rs 860 million (INR 86 crore) on goods which were already delivered to customers in 2011 and the year before, the Economic Times said.In December 2011, it was alleged that the former executives had invoiced Rs 1.47 billion (INR 147 crore) worth of goods that were not delivered to Reebok stores.”The said products were thus stolen by accused 1 and 2 (Prem and Bhagat) and the secret warehouses mentioned above were used for storing some of such stolen products,” the FIR said.The FIR estimated the value of the “stolen” goods to be worth Rs 630 million (INR 63 crore).Reebok has also accused Singh and Bhagat of expanding the store against company instructions, through which the duo had amassed money and also operated franchise referral programs.”Almost no franchise stores were opened under the scheme despite collection of about Rs 114 crore from various investors,” the FIR said according to the report.Adidas India, which is Reebok’s integrated partner, said in a statement to IBN Live, “We are given to understand that our criminal complaint has been registered for investigation by the Indian law enforcement authorities. Please understand that we cannot provide any further details since the matter now rests with the Indian law enforcement authorities. We shall continue to cooperate with the authorities in their investigation of the matter.”last_img read more

ESignatures Streamline the Contract Process

first_imgFebruary 22, 2011 This story appears in the March 2011 issue of . Subscribe » You know the drill. You and a client agree on terms. You send out a contract and it sits. You give a reminder call, and the client finally inks the contract–but the scanner is broken, so the contract sits some more. By the time it’s in hand, you’ve worked months with no legal umbrella.There’s no reason to live with that scenario anymore. Technology has made signing with electronic signatures (e-signatures) a real option.The legal framework for acceptance of e-signatures has been in place since the passage of the federal Electronic Signatures in Global and National Commerce Act in 2000. Many larger businesses have adopted the practice, but delivery models have been too cumbersome and expensive for most smaller outfits, until recently.With the software-as-a-service model, a solution that integrates with PDF and Word documents costs as little as $10 a month. In fact, with the release of Adobe’s free beta for eSignatures, it may be possible to jump on the e-signature bandwagon for no upfront cost.The adoption of e-signatures could help you reap dividends during the sales cycle. A study of 472 organizations by the Aberdeen Group found that users of e-signatures were 50 percent more likely to show improved customer renewal rates. They were also 41 percent more likely to reduce proposal errors and 18 percent more likely to shorten their sales cycles.”A key challenge facing businesses is achieving cost-effective sales growth,” says Peter Ostrow, Aberdeen research director. “Users of electronic signature technology outperform non-users in areas that significantly impact sales growth.”  This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 2 min read Enroll Now for Freelast_img read more

5 Tips to Protect Your Business From Hackers

first_img Last year will go down as the year of the security breach.Reports of attacks and breaches made headlines across the world as many companies learned firsthand the damage a high-profile breach can inflict on a brand. Of the several lessons learned, the biggest may be that security needs to be top-of-mind for any online business — regardless of size.In fact, small companies stand to lose the most because they typically lack the dedicated security staff and expertise of a business ranked in the top half of the Fortune 500. While breaches at smaller companies may not make the headlines — if they’re detected at all — the sheer number of small e-commerce sites in operation is just too tempting for hackers to ignore.A recent study found that not only do the number of bots (automated applications that crawl and scan websites) on the Internet outnumber human visitors, but smaller websites actually receive a disproportionately higher percentage of automated bot visitors — up to 80 percent of all traffic on sites with fewer than 1,000 visitors a day. Malicious bots probe sites for vulnerabilities, effectively automating web hacking.The rise of automation has broadened the scope of attacks, making small businesses just as vulnerable as Home Depot or Target. Today, all online businesses are at risk. You don’t have to be a Fortune 500 company to protect your business and customers from malfeasance. The following are simple measures any business owner can take to thwart attacks and prevent breach.Related: Is Your Company’s Data Safe in the Cloud? (Infographic)1. Mind the gapsVulnerabilities are just that: exploitable weaknesses that allow attackers to penetrate systems. Fortunately, many of these vulnerabilities are well known and easy to patch. Specifically, there are two vulnerabilities all e-commerce business owners should be aware of: SQL and Cross Site Scripting (XXS).Many sites, based on how their e-commerce application was built, are vulnerable to SQL injection attacks. Criminals probe web applications with SQL queries to try to extract information from the e-commerce database.Cross Site Scripting attacks can occur when applications take untrusted data from users and send it to web browsers without properly validating or “treating” that data to ensure it isn’t malicious. XSS can be used to take over user accounts, change website content or redirect visitors to malicious websites without their knowledge.Because attacks on these vulnerabilities are directed at web application, a web application firewall (WAF) very effective in preventing them.2. Denial of serviceSome criminals are taking a brute force approach and flooding websites with traffic to take them offline — called a distributed denial of service (DDoS) attack. For e-commerce sites, a DDoS attack has a direct impact on revenue. A single DDoS can cost more than $400,000, with some sources reporting costs of up to $40,000 per hour. With attacks ranging from mere hours to several days, no business can afford the risk of a DDoS attack.Often times these attacks are accompanied by a ransom note demanding funds to stop the DDoS attack; other times the attack is merely a smokescreen, giving hackers time to probe the site for vulnerabilities.In either case, rather than fall prey to extortionists, e-commerce sites should enlist DDoS protection to detect and mitigate the attack before it impacts their bottom line. DDoS protection is often available from hosting providers, so small businesses can ask their website hoster for options.3. Two-factor authenticationStolen or compromised user credentials are a common cause of breaches. eBay reported that cyber attackers compromised a small number of employee log-in credentials, allowing unauthorized access to eBay’s corporate network. Criminals use social engineering, phishing, malware and other means to guess or capture usernames and passwords. In other cases, attackers target administrators, whom they discover on social networks, using spear phishing attacks to obtain sensitive data.Related: Why Your Password is Hackerbait (Infographic)Stopping this problem is as simple as implementing two-factor authentication. This second factor is usually a code generated via an app or received via text on a phone owned by the user. Two-factor authentication has been around for a while, but just as better smartphone cameras opened up a whole new market of photo editing and sharing applications, so too has the escalation in breaches increased the number of options for two-factor authentication.Today, there are a number of great two-factor authentication solutions that are both easier to use and very effective at keeping hackers out. Many are free, including Google Authenticator, and are packaged as handy apps on smartphones. With the increasing risk of breach, it’s more important than ever that any application dealing with customer data be protected by two-factor authentication.4. Scan your siteWeb scanners are an important tool for detecting the SQL injection vulnerabilities and XSS mentioned above, as well as a host of other vulnerabilities. Information from these scanners can be used to assess the security posture of an e-commerce website, providing insights for engineers on how to remediate vulnerabilities at the code level or tune a WAF to protect against the specific vulnerabilities.However, in order to be effective, businesses need to use them regularly. It’s important to subscribe to a service that scans on a periodic basis — not every three years.5. Keep your ‘friends’ closeAccording to research by the Ponemon institute, third party providers — hosters, payment processors, call centers, shredders — have a significant impact on breach likelihood and scope. You wouldn’t trust your money to a bank without rigorous, proven security measures in place. Nor should you trust a software vendor without security practices in place.When seeking new providers, make sure they’re compliant with security best practices like the Payment Card Industry’s Data Security Standard (PCI-DSS) and cloud-security certification SSAE16. Don’t be intimidated to ask cloud software vendors how they’re managing security and what certifications they have. If they have none, you should think twice about working with them.Don’t overlook this. No matter how good the product, if the software introduces risk to your business, it’s not worth it.Today the risk of data breach is greater than ever, for large and small businesses alike. But security does not have to be complicated. By using the right tools, partnering with the right vendors and implementing safeguards, online businesses can reduce risk and keep out of the headlines.Related: Sometimes Hackers Just Want to Embarrass You April 10, 2015 Problem Solvers with Jason Feifer Opinions expressed by Entrepreneur contributors are their own. Hear from business owners and CEOs who went through a crippling business problem and came out the other side bigger and stronger. Listen Now 6 min readlast_img read more

Cathay Pacific boosts Vancouver service with 3 new nonstops

first_img Share << Previous PostNext Post >> Posted by Thursday, September 1, 2016 Cathay Pacific boosts Vancouver service with 3 new nonstopscenter_img VANCOUVER — Cathay Pacific is adding three new nonstop flights between Vancouver and Hong Kong starting March 28 on Airbus 350-900XWB aircraft.The three extra flights will be added to Cathay Pacific’s existing twice daily nonstop service, increasing the frequency from 14 to 17 flights per week. The new flights will offer early morning departures on Tuesdays, Thursdays and Saturdays.“It’s exciting to be able to grow our operations in Canada,” said Cathay Pacific’s VP Canada, Nick Hays. “As a China and Asia travel specialist it’s our pleasure to provide more choice, convenience and world-class service to passengers travelling between Vancouver and Hong Kong and beyond to our unrivalled Asia and China network.”The brand new Airbus A350-900 aircraft will feature a refreshed Business Class cabin as well as new Premium Economy Class and Economy Class seats. In Business Class, alongside a fully-flat bed, new features includes extra stowage space and the personal service offered by a ‘Do Not Disturb’ and ‘Wake-up Call’ function in the entertainment system.More news:  Consolidation in the cruise industry as PONANT set to acquire Paul Gauguin CruisesThe Premium Economy Class and Economy Class seats also come with a number of new features, including dedicated tablet holders and exclusive power outlets and USB ports. Each Premium Economy Class seat has a fully integrated legrest, while Economy Class has six-way headrests.New flight CX855 departs Vancouver at 9:25 a.m. on Tuesdays, Thursdays and Saturdays, arriving in Hong Kong the next day at 1:45 p.m. On the return leg, flight CX 856 departs Hong Kong at 11 a.m., arriving in Vancouver at 7:55 a.m. Tags: Cathay Pacific, Hong Kong, Vancouver Travelweek Group last_img read more

Hot deal alert More amenities with AquaAston Hospitality

first_img Travelweek Group Tags: Aqua-Aston Hospitality, Hawaii, Promotions Hot deal alert: More amenities with Aqua-Aston Hospitality Posted by Tuesday, December 12, 2017 center_img As one of Hawaii’s largest hotel management companies, Aqua-Aston Hospitality is proud to offer guests some of the best value in the islands. For new bookings arriving Jan. 1, 2018, Aqua-Aston is pleased to announce the expansion of its guest amenity program. Varied by hotel, the new amenity program will include valuable additions, such as exclusive discounts for Aqua-Aston guests at select Oahu eateries and attractions; discounted or free entry for Aqua-Aston guests to Bishop Museum, Honolulu Museum of Art, and Waikiki Aquarium; improvements to our popular Waikiki-to-Ala Moana shuttle service; a curated roster of live, onsite entertainment; and newly-added Hawaiian cultural programs.For more details go to Aqua-Aston.com. Share << Previous PostNext Post >>last_img read more