Wei Wu swing Mobile nternet users or customers first

who said that the mobile Internet business model it is because they do things away from the money.

"entrepreneurship" magazine article / Wei Wu

columnist introduction:

Wei Wu Hui College of Shanghai Jiaotong University lecturer:

media and new media observers, design

, a marketing industry referred to the two sets of data in his blog post: first, a seller with another Taobao WeChat do graphic push, click rate can reach 4%, after calculation, covering about 1 million of WeChat users to buy, 500 single; second, from a camp tourist class public account, click rate reached 11.5%. WeChat seems to do good marketing.

but in fact, WeChat operators are very disgusted with the marketing behavior, frequently shot intervention. That WeChat is focused on the interpersonal communication of social networking, rather than focusing on the mass communication and broadcasting; there may be some large marketing micro-blog finally let Sina himself struggling to cope, WeChat does not want to repeat it. But it still can not stand the merchant’s interest in WeChat: this thing, the amount of users is amazing.

in fact, today want to net business very much, also are concerned about some of the so-called "smart application", micro-blog and WeChat would not talk about, like millions of users in about equivalent grade "street", are often mentioned in the agency proposal to Party A. With the popularity of smart phones, more and more users of the mobile Internet, there are more and more businesses are eager to be able to take advantage of this trend, improve the promotion efficiency, reduce the cost of promotion.

is a mobile development company made a banner advertising, from the formal point of view, and not much difference between the general banner advertising absolutely no style, good-looking. However, when the user clicks on the banner, you can directly dial the phone – which is making full use of the characteristics of the phone. The ads sell quite well, roughly CPC (cost per call, according to the user’s call charges) can be 20 yuan to 50 yuan, the main customer base for the training institutions, said, customers also need to queue scheduling.

above examples tell us that customer demand is actually quite strong. To be honest, there are a lot of applications today have some similarities, we fight to fight, to see who can get the money faster: financing or customers. The latter, apparently healthier and more effective. There is not necessarily a financing customers, customers must be chasing the financing.

in the desktop era, traffic is not up to a certain scale (such as daily access to 100 thousand IP) basically do not need to think what revenue model – electricity supplier, of course, is an exception. But in the mobile era, in fact, tens of thousands of users can try to income, the key is to see, this application is not close enough money. I have seen a number of applications, fun and cool, but really can not think of, in addition to the size of the tens of millions of equivalent level, what

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