The inventor of
‘s first frozen dumpling and the founder of China’s frozen food? These are Chen Zemin’s labels. He was at the helm of the "three food", have disappeared in all super quick counter.
"three Ling Glutinous Rice Balls, sweet and delicious." Over the years, this advertisement has appeared frequently in various TV channels, the brand has become a household name.
but in fact, the history of this enterprise is not long, its founder, Chen Zemin, 50 years of entrepreneurship. From 1990, the first frozen dumpling was born to the current annual sales of more than 1 billion 900 million yuan; only a small frozen dumplings from a small factory, now has a variety of products, only in the past 21 years.
this may be just the beginning, Chen Zemin said, three to do a hundred years old.
knows that Chen Zemin knows that his success is no accident. Thanks to the first fifty years of accumulation, also depends on the type of character Chen Zemin.
50, should be the setting time, most people will not start work at that age. In the age of knowing the fate of entrepreneurship, which may be a lot of people do not want to think about things. That’s what happened to Chen Zemin.
before the start of business, Chen Zemin is the vice president of the second people’s Hospital of Zhengzhou, family happiness, career, with a 50 year old man should have everything.
but he felt that the days were not enough and the time was wasted. Although it is a vice president of a three grade hospital, only one hundred yuan a month wages can not give the family a better life.
era heroes, in 1989, just in time to catch up with the tide of reform and opening up, he sprouted the idea of the sea. Around a group of business friends gradually rich up. So, Chen Zemin decided to give up the status and honor?.
Chen Zemin is definitely starting from scratch, his first venture capital fifteen thousand dollars is borrowed from the neighbors. He bought an ice cream machine with twelve thousand dollars, three thousand dollars to buy other raw materials as liquidity in the market, rent a counter, set up a cold drink, called the "three Department of cold". The reason is called three, to thank the party in the third Plenary Session of the 11th CPC Central Committee.
is willing to use their brains, positive innovation, three months to repay the loan. Then, Chen Zemin began to expand reproduction wholesale. The scene is booming, in order to enter the arrival, a lot of people in the middle of the night to queue.
later found in Shanghai there is a cold ice cream sandwich dog is very popular, but the introduction of the production of such equipment will be one hundred thousand yuan, this is an astronomical figure for his start-up. Chen Zemin clear principle, not a penny, with the original do ice cream sandwich ice cream produced by salt water tank. This technology is the two quick freezing method, which also laid the foundation for the future of quick-frozen dumplings. < >