Traditional enterprises should pay attention to the issue of B2C

2001, I in a book written by Taiwanese "actual electronic commerce" see a paragraph, like: "B2B will happen first, because it is the enterprise business between the interface of the E, but the traditional mode of upgrade, the telephone and fax machine is replaced by a computer and the internet. The B2C is different, the community is not ready, facilities are still far from perfect. We can see that a variety of social transactions, mostly based on the B2B, such as the factory to the goods to the store, you go to the store to buy the goods back. Only water and electricity gas newspapers are delivered directly to the door. B2C is not the future, but the future is too large, so too difficult, because it is a big restructuring of the whole social structure. Can imagine, when the online shopping reached 10% of the consumption of social consumer goods will be what the situation, it means that the entire shopping district will change dramatically, not to mention just not the only 10%.

this year is 2009, Chinese online shopping will account for 2% of the total retail sales of consumer goods (U.S. 7%), according to iResearch data prediction, 5 years later, China online shopping accounted for more than 5%, and will be close to 30% of the speed of growth, the scale of B2C users and the market scale growth the speed will be far more than C2C. Today, we have been deeply affected by the impact of online shopping on the society as a whole and bring about changes in our lives. So many of the traditional enterprise, capital is like a swarm of bees into electronic commerce, from the media, manufacturers, distributors and retailers to logistics enterprises, including these industry giants Haier, Zhongguancun online, digital China, the United States, SF figure, has been cast into one or more numerous small and medium-sized enterprises eager. But there is an old saying: Chinese light saw the thief meat, did not see the thief beaten. Traditional industries to enter e-commerce, of course, have the inherent advantages of resources, the disadvantage of the system is more disadvantages, so the majority of the failure cases. I worked in the five B2C service, of which four is the traditional enterprise or traditional enterprise background, it should be said that a deep understanding of the traditional enterprise B2C problem, and we exchange the real B2C what do B2C and traditional enterprises should pay attention to the problem:

B2C has five major factors affecting user choice: price; service; inventory; speed; WEB end user experience, and these five factors interact with each other. The first factor price: in the early and middle stage of B2C is the most important core competitiveness, this is because the B2C is a very intense competition, price war to fight the Cidaoxianhong format. The biggest difference between online and offline is that the Internet is flat, consumers in between each commodity homogenization B2C choose what almost no cost, unlike the line due to regional reasons, WAL-MART and good neighbors can have their own living space and consumer goods, have different pricing. Based on the high degree of market concentration of the format, B2C mostly skim fat strategy, or even to use the loss of scale. The second factor services: if the retail than into the restaurant, the line can be a big restaurant can also have a small restaurant, customers can also agree that different consumption is different

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