this article is worth reading at least 10 times. Wang Hua teacher this article was made in July 10, 2012, but is still very suitable for the guidance of Internet marketing workers. Do traffic, do not once and for all, must be a motorized, durable, long-term operation.
a, why do traffic
first, do traffic is essentially a user, do product. It’s not about hiring a few kids, spending money on advertising, or hiring a few business operations that can be done automatically. In essence, the need for CEO, product managers themselves to think, and there are many errors in fact.
a mistake is to simplify the impact index. In the Internet Co, whether it is a video site or financial websites, often put some nude breasts, this popular title in the network, the flow guide to your own website. They put a lot of money to upgrade their recent operating indicators. But does it really make a difference? It sounds very simple, and it’s very easy to forget the execution level. In fact, the promotion of the Internet, including the promotion of the site to buy some time ago, 80% or even spend money out of no significance of 90%.
another mistake is to ignore the product. Product, user acquisition and operation is actually a trinity. Many product origin founder, I believe that as long as the product itself is done, then the promotion is very simple. For the flow is actually how the product to reach the user, which is as important as the product itself, but also a product problem. For example, Zynga, his early game itself before and there is no difference, but it is the first batch of good use of the Facebook of the game reached the blue ocean. New users from the core game player users reach the method itself can become great innovation.
second basic question is when to start spending money to get users. Most of the methods do not need to spend money. Rely on the performance of their products and operations to obtain the user, was originally a legitimate way to get users, but why spend money to do the user the answer may have two: first, to accelerate growth. Two, the need for seed users.
these two are very reasonable answer. There are two cases in the actual operation process, one is when you get the user can make money, the return is more than pay, you can spend money unlimited access to the user, which is beyond doubt. Many online games are like this.
but if you lose money to get the user, your goal should be to achieve a point of self growth. According to the habit of the Internet, when a brand or user base to achieve a certain density, the next will be able to achieve a certain self growth. If it is not too messy, real users, active users reached a level of reputation, or to reach a certain level, plus real reputation, the real search index to over a million, the product itself is good, can achieve self growth. To do user growth, the purpose is to achieve this growth point as soon as possible.